Concept:The survival of small scale retailers depends on the personal service they give, not on scale or stock variety.
Explanation:Small scale retailers operate from fixed shops in local markets or residential areas.
They hold limited stocks but know their customers closely.
They personally attend to every buyer and understand individual tastes and needs.
Because they serve customers directly, they can offer flexible terms such as credit or home delivery.
This creates a strong personal relationship and mutual trust.
Large scale retailers may offer lower prices, but they cannot replicate this familiar touch.
Shoppers trust the personal advice and friendly behaviour of neighbourhood shopkeepers.
Hence, they continue to survive in spite of severe competition.
Answer:B. maintain personal relationship with customers.