Concept:The marketing concept is a customer-centered philosophy that focuses on identifying and satisfying the needs and wants of target customers.
Explanation:Marketing concept is one of the five marketing management philosophies, alongside production, product, selling, and societal marketing concepts.
Its main idea is consumer orientation, meaning the business places the customer at the centre of all its decisions.
A company following this concept studies consumer needs, then designs products and services that deliver value better than competitors.
It uses a pull strategy, where customers are attracted to the brand because their requirements are genuinely met.
In the given options, "consumer orientation" is the direct aspect of the marketing concept.
Sales orientation belongs to the selling concept, not the marketing concept.
Product differentiation and price differentiation are marketing mix tools, not core aspects of the marketing concept itself.
Therefore, the correct choice is consumer orientation.
Answer:C. consumer orientation