Concept:Public relations focuses on creating and maintaining a positive image for an organisation.
Explanation:Activities that build a good image are deliberate efforts to manage how the public sees the organisation.
These activities include media relations, press releases, events, and community engagement.
Market segmentation divides customers into groups.
Market research gathers information about markets.
Consumer orientation means focusing on customer needs.
Only public relations directly aims at creating a good image.
Answer:C. public relation