WAEC Commerce 2019 Paper

Concept:A channel of distribution is the chain through which goods pass from the producer to the final user.The last connecting link in this chain is the one that deals directly with the consumer.Explanation:Goods pass from the manufacturer to the wholesaler.The wholesaler passes them to the retailer.The retailer sells them to the consumer.So, the pattern is: manufacturer $\rightarrow$ wholesaler $\rightarrow$ retailer $\rightarrow$ consumer.Here, the retailer is the last intermediary, because the consumer is only the final receiver and not a link that passes goods further.Therefore, the retailer connects the wholesaler to the consumer.Answer:The last link in a channel of distribution is the retailer.Option B is correct.